Referrals are the lifeblood of any business, but building a successful referral network requires more than hope—it needs a strategy. In this episode, Michael shares a step-by-step framework to create meaningful referral partnerships:

✅ Identify partners with aligned target audiences
✅ Build relationships based on trust and shared values
✅ Develop actionable plans to generate mutual success
✅ Sustain these connections for long-term growth

Michael also highlights common pitfalls, like a transactional mindset, and offers insights on empowering both internal teams and external partners to fuel your referral marketing efforts.

Whether you're an entrepreneur or a marketer, this episode will help you rethink referrals—not just as a growth tactic but as a trust-building journey.

Listen now and start transforming your referral strategy!