In this episode of the Global Referral Summit, host Pravin Shekar engages with Meridith Elliott Powell, a renowned business strategist and keynote speaker. They delve into the intricacies of referral marketing and sales, emphasizing the importance of understanding the ratio of contacts to sales. Meridith highlights the significance of building relationships over aggressive selling, adapting to economic changes, and leveraging emotional intelligence. She offers practical advice for small and medium-sized enterprise CEOs, stressing the value of networking and human connections in a digital age. The episode concludes with insights from Meridith's upcoming book and her invitation to connect for further resources.