Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the New York City Global eCommerce Leaders Forum in September 2022. The Global eCommerce Leaders Forum NYC 2022 brought together thought leaders from retailers and brands selling direct-to-consumer. Top global consumer brands were joined by digital natives and digitally-led brands from the fashion and apparel world, health, cosmetics and beauty, consumer electronics and other leading retail verticals for one full day of education, sharing and networking. On this episode we meet Peter McMath, Chief Revenue Officer for WPIC Marketing + Technologies speaks to being successful on Chinese and global social media.