Azeem Khan, co-founder of Morph, shares his insights on the challenges and opportunities of blockchain L2s, emphasising the need for differentiation, understanding cultural nuances, and building region-specific solutions.

Key highlights include:

• The "main character syndrome" of infra providers
• The underestimation of soft skills in crypto
• Why we struggle to convert developers and users to blockchain
• The potential of women as underestimated end users
• Escaping the web3 echo chamber
• The next wave of brand endorsements
• Avoiding the fate of crypto peaking too early

Azeem calls for a shift from vanity metrics to genuine developer support and strategic marketing, focusing on creating compelling stories and products that appeal to a wider audience.