Devon Ferreira is a seasoned marketer, working across global brands like Oakley and Disney, before acting as CMO to major web3 institutions, Avalanche and Immutable.

In this interview, he relays the lessons he's learned throughout the course of his web2 + web3 career. He explains why web3 marketing is not fundamentally different to traditional marketing. The criticality of human psychology. Why web3 marketing needs to change. And what brands need to do to strengthen their position as the market recovers.