Legal directories probably aren’t something you think about very often, but you should. Why? Because when done right, they can be a hidden growth engine for your law firm. And in this episode, Sasha Berson talks with Jason Craver of Attorney at Law Magazine, one of the sharpest minds in legal marketing, to unpack exactly how to use directories to your advantage.
📰 About Jason Craver:
Jason’s been in the legal marketing world for over a decade. He’s been running legal directory strategy for Attorney at Law Magazine for the past 6+ years, and he’s studied the entire landscape, from Avvo’s fall from grace to the rise of Justia, Super Lawyers, and FindLaw. The guy knows the legal SEO game inside and out, and he doesn’t sugarcoat what works today.
👉 Sasha and Jason explore:
– The biggest shifts in directory SEO since Google started prioritizing local results.
– Why measuring ROI on directories is tricky, and what not to do.
– Which directories are worth your time and money, and which are dead weight.
– How to build a smart, layered digital marketing strategy that includes directories as one of the pillars.
– Why so many lawyers miss the mark by expecting directories to deliver direct leads.
👉 Main Takeaways from the Episode:
– Use legal directories to boost your SEO, not as your main lead source. Treat them as authority builders, not magic lead funnels.
– Track ROI the right way, look for improvements in search rankings, not just calls or form fills.
– Focus on the 3-4 directories that dominate Page 1 in your market (like Justia, Super Lawyers, FindLaw). Skip the rest.
– Build your law firm referral network early, use that cash flow to fund smarter long-term marketing plays like SEO and directories.
– Audit your directory listings twice a year, make sure info is up-to-date and your profile is fully optimized.
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/
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👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.
Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar
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📞 Connect with Jason Craver:
• Website: https://attorneyatlawmagazine.com/author/jcraver
• LinkedIn: https://www.linkedin.com/in/jason-craver-564279107
📞 Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook:https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724
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