How to Beat “Goliath” Law Firms In Your Local Market (On a Budget!)

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GLF Podcast

Sasha Berson, Grow Law

123 episodes

5 days ago

The GLF Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

All content for GLF Podcast is the property of Sasha Berson, Grow Law and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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How to Beat “Goliath” Law Firms In Your Local Market (On a Budget!) — with Ron Latz

GLF Podcast

38 minutes 50 seconds

1 week ago

How to Beat “Goliath” Law Firms In Your Local Market (On a Budget!) — with Ron Latz

Forget the Yellow Pages. Law firm marketing is now a digital jungle! In this episode, Sasha Berson welcomes Ron Latz, a 15-year legal marketing veteran and the founder of LegalFenix. Ron has worn every hat in the industry, and today, he unpacks how your firm can outsmart big-budget competitors, while prepping for the AI-first future of client acquisition.

📰 About Ron Latz:

Ron Latz is a legal marketing industry veteran with over 15 years of experience. As founder of LegalFenix, he helps law firms scale from $3M to $10M+ in revenue by acting as their vendor-neutral CMO. Unlike most consultants, Ron doesn’t “sell” SEO, PPC, or websites — instead, he gives firms the clarity they need to invest wisely and grow consistently.

👉 Sasha and Ron explore:

— Why today’s client journey is more complex than ever

— How to avoid “shiny object syndrome” in your marketing

— The comeback of newsletters (and why they beat algorithms)

— How small firms can beat big-budget “Goliaths” locally

— What GEO and AI search mean for the future of leads

👉 Main Takeaways from the Episode:

— Audit your marketing spend: cut one channel that isn’t producing ROI.

— Build your referral circle: add 3 local pros (therapist, realtor, CPA) to your network this month.

— Launch or revive a newsletter (email or print) to stay top of mind without fighting algorithms.

— Test your AI visibility: see if ChatGPT or Gemini recommends your firm

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Ron Latz:

• Website: https://legalfenix.com/

• LinkedIn: https://www.linkedin.com/in/ronlatz

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights