Welcome to a thought-provoking episode of the "Glassix Spotlight," where we explore the crucial topic of closing the customer knowledge gap with Eckhart Boehme, Founder and Managing Director of Unipro Solutions GmbH & Co. KG. With over 30 years of global experience in marketing, product management, and skills development, Eckhart has pioneered the Customer Progress Design (CPD) method, helping organizations uncover how customers struggle for progress and how businesses can create targeted solutions.
In this episode, we’ll cover a range of engaging topics, including:
• Eckhart’s innovative Customer Progress Design (CPD) method, which enables businesses to identify customer struggles and create solution concepts tailored to close the customer knowledge gap.
• Insights into the Jobs to Be Done theory, and how collecting evidence through intact stories and experiences can help companies better understand what their customers are truly trying to achieve.
• A deep dive into The Wheel of Progress®, a tool co-developed by Eckhart, that helps organizations, particularly those with limited resources, systematically improve their customer experience by understanding customer progress.
• Challenges faced by both startups and large corporations and how CPD helps organizations of all sizes implement customer-centric strategies to bridge the gap between what customers want and what businesses deliver.
• A discussion on AI’s role in global marketing, specifically in how it aids customer research and helps companies bridge cultural differences to tailor experiences for diverse markets.
• A bonus conversation about the future of AI in customer research, including what futuristic features Eckhart would add to the CPD method using AI and how these advancements could help businesses stay ahead of their competitors.
Join us as Eckhart Boehme shares his deep expertise on closing the customer knowledge gap and provides actionable insights on how to create more meaningful connections with your customers.