Bonnie Chase on Enhancing AI-driven CX in B2B SaaS

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Glassix Spotlight

Glassix

37 episodes

4 days ago

Dive into the evolving world of CX with 'Glassix Spotlight' hosted by Ran Yosef, VP of Marketing at Glassix. Join industry luminaries as they tackle CX challenges, from the human touch in automation to AI's transformative potential. Get expert insights and strategies for the future of customer-centric businesses.

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Bonnie Chase on Enhancing AI-driven CX in B2B SaaS

Glassix Spotlight

37 minutes 21 seconds

1 year ago

Bonnie Chase on Enhancing AI-driven CX in B2B SaaS

Prepare for a groundbreaking episode of "Glassix Spotlight" with Bonnie Chase, the visionary Senior Director of Service Product Marketing at Coveo. With a diverse background spanning technical writing and product marketing, Bonnie has uniquely shaped the future of B2B SaaS products by integrating advanced AI functionalities, always with a focus on enhancing customer experience.

In our discussion, we'll explore:

• How AI is tailored to enhance customer experiences within B2B SaaS offerings.

• Bonnie's transition from technical writing to leading product marketing and its impact on her approach to user needs.

• Strategies from her involvement in Meaningful Content that empower professionals to craft compelling material.

• The transformative effects of Coveo Relevance 360 on business interactions and customer satisfaction.

• Challenges and rewards of integrating global knowledge systems with CRM platforms like Salesforce.

• Insights from hosting the "Meaningful Content Mixer" podcast and how it influences her professional practices.

Bonnie is a true strategist and a pioneer in her field, bringing deep insights and actionable strategies to the forefront of technology and customer interaction. This episode promises to offer valuable perspectives on making AI work effectively in the complex landscape of B2B SaaS.

Don't miss this engaging conversation that merges innovation with practical solutions to reshape how businesses connect with their customers. Tune in to gain expert insights and perhaps, inspire your own strategies.