This is the forty-sixth session of Glasp Talk!
Glasp Talk delves deep into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.
Today’s guest is Sean Ellis, the legendary growth pioneer credited with coining “growth hacking.” He’s an early-stage marketing leader behind unicorns like Dropbox, Eventbrite, LogMeIn, and Lookout—businesses that reached billion-dollar valuations under his data-driven, experimentation-focused approach. Sean is also the creator of the “Sean Ellis test,” a go-to method for gauging product-market fit, and the ICE prioritization framework widely used by startups worldwide.
In this interview, Sean shares firsthand how refining activation helped LogMeIn unlock massive word-of-mouth expansion, enabling million-dollar monthly marketing budgets backed by sustainable ROI. He dives into the foundation behind Dropbox’s viral growth, unpacks why deeply understanding retention is a startup’s hidden growth driver, and explains how must-have products and well-honed user onboarding form the bedrock of high-velocity scaling. Sean also speaks candidly about balancing vision with adaptability—how top founders pivot to capitalize on unexpected “must-have” features revealed through customer feedback.
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Read the transcript:
How to Ignite Startup Growth and Build a Billion-Dollar Business| Sean Ellis | Glasp Talk #46
Read the summary:
How to Ignite Startup Growth and Build a Billion-Dollar Business| Sean Ellis | Glasp Talk #46
Watch the full episode on YouTube:
How to Ignite Startup Growth and Build a Billion-Dollar Business| Sean Ellis | Glasp Talk #46
