Welcome to Episode 18 of "Givin Them The Business" Podcast Powered by #AddVenturesMusic Topic: What it takes to build a #Brand On this episode of #GTTB Podcast, with your host #ChrisGotti Lorenzo, the VP of Murder Inc. and Co-host Legendary Latin #DonDinero sits down in the #CubanConnection Studio; to talk about building a brand. The are so many different brands that try to get the attention of the consumers. How they affect us all as customers? (01:10s) #FieldRich, Add Ventures Music, Murder Inc, Rose #Bellair by #RickRoss, Puffy #ciroc. The vision what it takes to build your brand? What work goes into building a brand? The time invested in the company or said brand or intellectual property. (04:00s) First step what is your idea, to build a business, start an LLC., C-corp, S-corp, etc. As an artist your first brand is your "Name" i.e #beatsbydre #JimmyIvine #robolox (13:20s) Cross branding, brand within a brand for example "Givin Them The Business Podcast Powered by Add Ventures Music" ; the work does change which ever platform you are on or what it is that you are doing to build your brand. When you put in the work and the support will come but you have to believe that the brand you are working for is hard some days, the end result is the dream that were working towards is coming true. (17:00s) Rocking Ramen was losing even though he was serving his customers he was losing on the pricing side. Having to sell his business because of the issues with that. He learned from his past mistakes, and he now has another business that is doing even better than the first. With that being said Irv and Chris Gotti came to recognition on well the business is doing, how he is moving around to other places. Which has led to a conversation between the brothers to assist the restaurant owner to expand into other states. (20:00s) Latin community brand loyalty is synonymous with almost everything they do, #chevy #Goya does not even do a lot of marketing because the community who purchases their products are loyal consumers who are repeat customers in almost every market in every community. The cultural loyalty is true in a lot of different brands #heinz, #ford, #nike. Gas brands Shell, BP, WAWA, inflation is when these huge brands can bring up the prices on things to make up for what they were intentionally trying to do all along. Most important know who your audience. Understanding who you are marketing to? How is your message to come across to the consumers to buy? Research and study what is being done. Learn as much as you can. Invest the time it will turn out to be a dream come to true. Do the work... It works!!! Support your independent brands. Support your community. Where to find Us... Givin Them The Business Podcast Support Us on Spotify: https://open.spotify.com/show/2LliMN0iwut1ns9c95FCch Support Us on Apple Podcast: https://podcasts.apple.com/us/podcast/givin-them-the-business-w-chris-gotti-lorenzo-don-dinero/id1611243052 Support Us on iHeart Radio: https://www.iheart.com/podcast/269-givin-them-the-business-w-93673013/ For the independent Artist: Add Ventures Music www.addventuresmusic.com @addventuresmusic1 YouTube: Cuban Connection Clothing Brand: cubanconnection.com @cubanconnection Host Information Chris Gotti @chrisgotti187 Don Dinero @dinero187 YouTube: Production Team @blackcoinent @shotbyishan YouTube: @shotbymy9 @kingdomcomemedia For Interviews and show information contact @dilutedeyz Marketing @dexdiamond @officialjayelmore @kingklenn