How are generational trends redefining beauty standards?

Kelly Kovack, founder and CEO of BeautyMatter, joins Dr. Anthony Rossi to explore how evolving values, scientific innovation, and cultural storytelling are transforming the beauty landscape.

Together, they examine the enduring resilience and reinvention of the beauty industry—even amid economic uncertainty—revealing why it continues to be a fertile ground for innovation and opportunity.

Kelly offers a nuanced look at the rise of body care and skin health, unpacks the complexities of the clean beauty movement, and discusses how technology is revolutionizing the consumer experience—from empowering in-store advisors to reshaping brand-consumer relationships.

Whether you’re a founder, strategist, or beauty enthusiast, this conversation offers a thought-provoking lens into the future of beauty—grounded in insight, integrity, and impact.

Takeaways

Consumer mindfulness is reshaping the beauty landscape.

Generational trends significantly influence beauty marketing.

Skin health is becoming a central focus in beauty discussions.

The rise of body care reflects a shift towards total body wellness.

Clean beauty is a complex and often misleading concept.

Technology is transforming how consumers engage with beauty products.

Empowering beauty advisors enhances customer relationships.

Innovation in skincare is driven by consumer demand for efficacy.

The beauty industry must navigate the balance between marketing and science.

Connect with Dr. Rossi on social media:Instagram: https://www.instagram.com/dranthonyrossi/?hl=enWebsite: https://rossiderm.com/Subscribe: https://www.youtube.com/@rossidermmdProduced by Haynow Media: https://haynowmedia.com/