In the last episode we talked about why we need to talk about the masa when doing communication for social change. To cap off our mini-series on the mass market, we discuss how they consume the media, what content they engage with, and who they trust.

The Owls (Oya, Joza, and Mika) are joined by Leo Laroza, the director for communication and information technology at SWS; and Wati Doctor, the president of Thinkscape Research.

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