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Story 106: Will General on Following Your Heart, Brand Strategy, and The Nashville Stars
Give A Damn
51 minutes 10 seconds
8 months ago
Story 106: Will General on Following Your Heart, Brand Strategy, and The Nashville Stars
In this episode, Justin chats with Will General, Marketing Director for the Nashville Stars, the team aiming to become MLB’s first franchise named after a Negro Leagues club. Will shares his journey from corporate America to leading a brand that’s catching considerable attention—including from Jelly Roll. Tune in to explore the Stars' mission, baseball history, and what’s next.
