Lana Shepard, Boomer, business coach, author, and financial literacy advocate, joins us to explore mindset shifts, transformational lessons, and practical strategies that fuel both personal and entrepreneurial growth.
Drawing from her 40+ years of experience supporting over 1,300 small business clients, Lana shares how letting go of limiting beliefs, embracing fear, and leaning on support can ignite success and resilience.
💡 In this episode:
Lana’s journey from bookkeeping and payroll to authoring the Give Up series
The pivotal lesson from her mentor: success comes from what you give up, not what you hold on to
Fear of failure and lifelong beliefs that shape our decisions
Transformative experiences, including Tony Robbins’ fire walk
Learning to ask for help and building supportive networks
Embracing financial literacy and overcoming fear of numbers
Practices to cultivate gratitude, courage, and momentum
🎧 Timestamps (Major Moments)
0:00 – Welcome and introduction to Lana Shepard1:30 – The Give Up book series and key lessons3:28 – Overcoming fear of failure and limiting beliefs8:59 – Stepping outside comfort zones: the fire walk 12:06 – The role of support systems and asking for help13:31 – Financial literacy: understanding numbers 16:45 – Practices to cultivate gratitude, courage, and momentum
💬 Memorable Quotes
"Holy Hockey!"
“Success is less about what you take on and more about what you give up.”
“You can’t have fun until the work ends—and sometimes the work never ends, unless you let it.”
“Once you take that first step, momentum carries you forward.”
“Fear is often inherited from old beliefs—awareness is the first step to letting it go.”
🔑 3 Big Takeaways
Awareness empowers action: Recognizing hidden beliefs and self-talk patterns is essential for growth.
Courage is cultivated: Stepping out of your comfort zone builds confidence, momentum, and resilience.
Asking for help is strength: Support systems accelerate success personally and professionally.
🛠️ Tools & Resources Mentioned
Give Up Ignition by Lana Shepard (amazon.com)
📬 Connect With Lana
Website: www.giveupbook.com
📬 Stay Connected With Your Host, Yo
Website: girltaketheleadpod.comEmail: yo@yocanny.comInstagram: @yocannyFB Group: Girl, Take the Lead!Online Store: https://girltaketheleadpod.com/shop