⁺₊⋆ ☀︎ ⋆⁺₊+𖦹 episode 22 ⁺₊⋆ ☀︎ ⋆⁺₊+𖦹I

feel like I BARELY scratched the surface & might do a more in dept video in the future :)

In this video i speak about the seemingly insignificant & sometimes hidden costs associated with being a woman. I talk about the pink tax, the time that goes into maintaining an appearance, the invisible second shift & the halo effect.

00:00 - intro

01:09 - the pink tax

03:31 - the lifetime beauty bill

06:04 - beauty as a part time job

08:47 - the invisible second shift

12:23 - the halo effect

Chillpeach - Taiyaki : • [no copyright music]

Sources

• UN Women Data Hub – “Unpaid Care and Domestic Work” global time‑use database (updated 2023)

• Advanced Dermatology – “2024 Beauty Spending & Grooming Habits Survey” (U.S. panel, n≈1 000)

• OECD Time‑Use Surveys – average daily unpaid care split, 2019 synthesis

• USC Dornsife Center – “Invisible Workload & Fair Play” study on cognitive labor (2024, n=322 mothers)

• Journal of Marriage & Family – 2025 national time‑diary analysis of cognitive labor share

• Washington Post – Feature: “The CEO of the Household” (Sept 2024)

• ILO – “Care Work and Care Jobs for the Future of Decent Work” global brief (2018)

• Oxfam International – “Time to Care” report (2020) estimating $10 trillion unpaid‑care value

• Harvard / MGH (Etcoff et al.) – “Cosmetics as a Feature of the Extended Human Phenotype” experiment (PLOS One, 2011)

• Seton Hall University – 2023 trust‑game study on makeup and cash transfers

• Wong & Penner – “Gender and the Returns to Attractiveness” wage‑panel study (Research in Social Stratification, 2016)

• Harvard Business Review – Meta‑review of appearance and earnings across 65 studies (2019)

• Healthline – “How Often Should You Get a Haircut?” (2023)

• Salon Today – “Average Service Times in U.S. Salons” (2022 industry survey)

• UCLA Labor Center – “Nail Files” report on salon‑goer frequency (2023)

• European Wax Center – Client timing & cadence guidelines (2024 FAQ)

• Herzig, Rebecca – Plucked: A History of Hair Removal (2015; lifetime cost calculations)

• Forbes – Joan Michelson, “Women Retire With 70 % of Men’s Wealth” (Mar 30 2022)

• HerMoney – “Why It Costs $300 K More to Be a Woman” (2023 analysis)

• Ellen Taaffe (LinkedIn) – “The Hidden Costs of Being a Woman” post (2024)

• TheJournal.ie – “Pink Tax: Why Irish Girls Pay More” (May 2016 price scan)

• UNICEF / UN Women – “The Gender Snapshot 2023” (care‑work projections to 2050)