From Importing to becoming an Industry Leader, Ghana's Soap Market is Transforming. Once heavily reliant on imports, Ghana is now a net exporter of high-quality soap products, driving a more integrated regional trade landscape. With domestic production booming, Ghanaian brands are earning consumer trust and competing with global giants. While bar soaps remain popular, liquid soaps are gaining traction, especially in urban areas, fueled by rising incomes and urbanization.

In this episode, Anita, Head of Market Research and Trade Development, joins Edem to discuss the booming soap trade in West Africa, investment opportunities, and the path to long-term market leadership. Click here to get more insight into Ghana Soap market. For more information on doing business in West Africa, visit our Ghana and Nigeria website