In this episode of Getting to the Deal, co-hosts Krystyn and Matt Harrison pull back the curtain on their own entrepreneurial journey, sharing why they founded Exit Horizon and the painful lessons that led them there. Krystyn reveals the raw truth about her seven-figure deal that fell apart when she made the critical mistake of running her own exit process, while Matt draws from his M&A experience helping business owners who called "on a Monday needing to sell" due to health crises or partnership disputes.

Together, they break down the exit timeline math that most founders get wrong - why your 5-year exit plan actually gives you only 3 years to build value - and share how they're building their current company with a buyer's perspective from day one. They discuss why most consulting businesses aren't sellable, the emotional reality of unwinding your identity from your company, and why the biggest mindset shift is understanding that "a business built to sell is built to last."

If you're a founder who wants to build systematically for exit, avoid the costly mistakes that derail deals, and create generational wealth on your terms, this deeply personal conversation offers the roadmap you've been missing.