In this episode, we dive into the journey of building Grubby, the challenges of scaling a food subscription business, and the unexpected pivots along the way. From dealing with the name controversy to navigating the complexities of forecasting, I share insights into what it really takes to grow a direct-to-consumer brand in the food industry. We also explore customer retention, the early struggles of launching during lockdown, and how we adapted to serve NHS workers during the pandemic. Whether you're an entrepreneur, a food industry enthusiast, or just curious about what happens behind the scenes, this episode is packed with valuable lessons.