In this episode, Juliet Barrat, co-founder of Grenade, shares the incredible journey of turning a bold idea into a game-changing name in sports nutrition. From their early vision of being the “Red Bull of Sports Nutrition” to navigating tough moments like having just £27 in the bank, Juliet gives a behind-the-scenes look at the determination, creativity, and grit it takes to succeed. She talks about the importance of timing, the power of standout packaging, and how delivering a phenomenal product built Grenade’s reputation as a leader in the industry.

Whether you're an entrepreneur, a fan of success stories, or someone curious about what sets challenger brands apart, this episode is packed with insights. Juliet discusses why they avoided protein bars initially, how their unique grenade-shaped container became a symbol of innovation, and the role of gut instinct in decision-making. With stories of experimenting with products on military friends and landing unexpected shelf placements in major retailers, it's a fascinating conversation about the highs, lows, and lessons of building a business that disrupted an entire market.

Zoe Fox:

https://www.instagram.com/gettingtogrow/

https://www.linkedin.com/in/zoe-fox-377033b0/

Sponsored by:

- Sam Lawrence Recruitment: Personalized recruitment solutions for finding the right opportunities and team members.

- We Are All Marketing: Results-driven marketing and storytelling strategies to help businesses grow.

- The Coconut Collaborative: Delicious plant-based, dairy-free treats, including creamy yogurts and indulgent desserts.