In this episode, we dive deep into the world of branding and marketing with Mark Allen, the founder of Lunchbox and the man behind the "Getting to Grow" branding. We cover a lot of exciting topics in this mini-pod!
- The difference between brand strategy and brand identity
- Mistakes brand owners often make and how to avoid them
- The importance of building a community for a brand, and when it's not the best focus
- The differences between B2C and B2B branding, and where the biggest opportunities lie
- Mark's dream brand to work on and the excitement around brand revivals
Timestamps:
00:55 - The man behind Getting To Grow
03:56 - Mark's origin story
09:02 - Brand Strategy vs Brand Identity
11:06 - Balancing Brand Marketing vs Performance Marketing
13:00 - Mistakes brand owners make
14:26 - How important is a community for a brand?
15:59 - Why run clubs are popping up everywhere?
17:20 - Do some industries need to focus on brand more than others?
18:42 - Dream brand Mark would like to work with?
This insightful conversation covered a wide range of branding and marketing concepts, providing valuable insights for businesses of all sizes looking to stand out and connect with their audience.
Find Mark on socials:
Linkedin: https://www.linkedin.com/in/mark-allen-a4a3249a/
Instagram: https://www.instagram.com/markallennn/
Looking for branding work, reach out to his agency Lunchbox!
Lunchbox: https://www.lunchboxbranding.com
Keep up to date with my shenanigans and live events (there's one every month!!): https://www.instagram.com/gettingtogrow/
I post about marketing weekly: https://www.linkedin.com/in/zoe-fox-377033b0/
Until next time!
-zf
