Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.
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Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.
The Three C’s of Marketing Success with Teresa Low
Getting to Aha! with Darshan Mehta
37 minutes
2 months ago
The Three C’s of Marketing Success with Teresa Low
In this episode of Getting to Aha!, host Darshan Mehta speaks with Teresa Low, a seasoned CMO with over two decades of experience at Hershey and Beam Suntory. Teresa reveals her “Three C’s Framework” for marketing success: Curiosity, Courage, and Conviction, while sharing practical strategies for revitalizing tired brands into market leaders. She discusses the importance of consumer insights, the role of empathy in brand relationships, and how to balance AI tools with human creativity to drive breakthrough marketing growth.
Getting to Aha! with Darshan Mehta
Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.
