Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.
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Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.
Building Bridges Through Authentic Connection with Tru Pettigrew
Getting to Aha! with Darshan Mehta
49 minutes
4 days ago
Building Bridges Through Authentic Connection with Tru Pettigrew
In this episode of Getting to Aha!, host Darshan Mehta sits down with Tru Pettigrew, award-winning marketing executive and Founder of Tru Access, to explore how authentic communication and human connection drive lasting success. Tru shares how insights, both quantitative and qualitative, fuel personal growth, leadership, and trust-building. Together, they uncover why true impact in business comes not from chasing profits but from solving problems, creating meaningful relationships, and leading with empathy, purpose, and understanding.
Getting to Aha! with Darshan Mehta
Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.
