Getting Mentioned by AI: Episode 1: The Big Shift in Search
In our very first episode, we dive into what might be the most important shift of the decade: the rise of AI-driven discovery.
By 2028, traffic from AI systems like ChatGPT, Gemini, and Perplexity will overtake traditional Google search.
Mike and Edwin set the scene for their year-long journey to understand how to get mentioned by AI: How to make sure your content, brand, or business becomes the answer when people ask questions to large language models.
This episode marks the start of that exploration: no theory, no fluff, just two digital generalists starting from absolute zero, documenting everything they learn along the way.
Traditional SEO is dying.AI is changing how people discover, evaluate, and consume information.
The game is no longer about ranking; it is about being mentioned inside AI-generated answers.
This episode unpacks what that means, how it is happening, and why it is a once-in-a-generation reset for anyone building online.
Search has become human. No more keyword stuffing or robotic titles. People now talk to AIs like they talk to humans, asking conversational questions and expecting direct answers.
Ranking is dead; citations are everything. Success in the AI era is not about showing up on page one; it is about being the source an AI quotes. You do not chase clicks; you earn trust.
Clicks disappear, meaning rises. AI often answers users directly, which means fewer visits to websites. The new metric of success is not traffic, it is influence and trustworthiness.
Structure, trust, and meaning replace algorithm hacks. The web will reward clear structure (FAQs, lists, headings), verified truth, and credible authorship.Backlink games and keyword tricks no longer work.
Truth goes decentralized. Wikipedia is now the most cited source because it is community-verified.Google is no longer the gatekeeper; multiple AI systems collectively shape what is considered true.
Think in concepts, not keywords. Build content around ideas and entities such as people, places, and topics rather than endless keyword variants.AI learns through context and meaning, not repetition.
The end of ‘fake it till you make it. Authenticity, expertise, and reputation matter more than ever.LLMs detect misinformation easily; credibility is your new currency.
Evergreen content is gone. Content must evolve. It is a living conversation with AIs and your audience.Static articles will fade; continuous updates win.
Analytics are disappearing. Traditional metrics like pageviews and bounce rate no longer tell the full story.People may see your content inside ChatGPT without ever visiting your site, creating a new form of “dark discovery.”
What to do next:
Build your own community space; do not depend on platforms you cannot control.
Become the trusted voice in your niche.
Keep evolving your content to stay relevant.
Be authentic and verifiable. Blockchain and digital identity will soon define trust.
“It is a reset, but also a natural evolution of search. It is becoming more human.” — Edwin Laagland
Visit www.gettingmentionedbyai.com to:
Access the slides Edwin references in this episode
Read expanded show notes and resources
Follow our journey to learn step by step how to get mentioned by AI
Questions? podcast@gettingmentionedbyai.com please no spam