Today I sit down with the charming, hilarious and creative force behind Luv Aj. Amanda started her Jewelry brand over 19 years ago (yes before social media) and has remained at the top of industry for almost 2 decades. We discuss the do’s and don’ts of building a brand, navigating the constant changes of the industry, keeping up with social media and staying true to yourself. This episode is packed with so many takeaways and I just simply adore Amanda. Follow Amanda @Amanda_luvaj Check out https://www.luvaj.com/ Use Belen15 for 15% off your first order https://shopwithbelen.com/