Interviews with leaders in the new media industry focusing on the business of monetizing consumer-downloadable content. Topics include business models, advertising, marketing, strategy, partnerships, sponsorships, distribution channels, audience measurement standards, research, education and case studies. Be sure to tune in to Get the Download.
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Interviews with leaders in the new media industry focusing on the business of monetizing consumer-downloadable content. Topics include business models, advertising, marketing, strategy, partnerships, sponsorships, distribution channels, audience measurement standards, research, education and case studies. Be sure to tune in to Get the Download.
NewTeeVee Conference interviews with Alex Withers and Jeff Gomez
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17 minutes 20 seconds
16 years ago
NewTeeVee Conference interviews with Alex Withers and Jeff Gomez
Last month at the NewTeeVee Live conference, Betsy Flanagan from Startup Studio spent a few minutes with two industry leaders. The first is Alex Withers who is the Managing Director of Digital Media for the United States Golf Association who shared how the financial crisis is impacting their business and how he systematically decides what content should be streamed live vs. repurposed vs. perfectly produced. The second guest is Jeff Gomez the CEO of Starlight Runner Entertainment who explained what transmedia is, how big companies and small independent content creators can use it and a few success metrics and stories.
Get the Download
Interviews with leaders in the new media industry focusing on the business of monetizing consumer-downloadable content. Topics include business models, advertising, marketing, strategy, partnerships, sponsorships, distribution channels, audience measurement standards, research, education and case studies. Be sure to tune in to Get the Download.
