Interviews with leaders in the new media industry focusing on the business of monetizing consumer-downloadable content. Topics include business models, advertising, marketing, strategy, partnerships, sponsorships, distribution channels, audience measurement standards, research, education and case studies. Be sure to tune in to Get the Download.
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Interviews with leaders in the new media industry focusing on the business of monetizing consumer-downloadable content. Topics include business models, advertising, marketing, strategy, partnerships, sponsorships, distribution channels, audience measurement standards, research, education and case studies. Be sure to tune in to Get the Download.
Interview with Susan Bratton: ADM: Past Present and Future
Get the Download
27 minutes 37 seconds
16 years ago
Interview with Susan Bratton: ADM: Past Present and Future
Welcome to "Get the Download" from the Association for Downloadable Media. David Lawrence interviews Susan Bratton on the history and direction of the ADM. They talk about the early days of the ADM's formation, the challenges of starting an association, and the direction they are looking to go in the future. Discover the connection ADM has to the Internet Advertising Board (IAB) and who benefits from unified ad standards. David and Susan also discuss how to make a business from downloadable media and the tools and resources the ADM has for members such as media kits, terms and conditions, insertion orders, advertising standards, and measurement standards. Susan Bratton is the Vice Chairman of the ADM and CEO of Personal Life Media, a podcast publishing company producing 15 weekly audio shows and companion blogs on personal growth, relationships, longevity and spirituality for people on the leading edge of culture. David Lawrence has been involved in radio/tech since 1973, podcasting since 1994, and creeping people out since 2007.
Get the Download
Interviews with leaders in the new media industry focusing on the business of monetizing consumer-downloadable content. Topics include business models, advertising, marketing, strategy, partnerships, sponsorships, distribution channels, audience measurement standards, research, education and case studies. Be sure to tune in to Get the Download.
