Interviews with leaders in the new media industry focusing on the business of monetizing consumer-downloadable content. Topics include business models, advertising, marketing, strategy, partnerships, sponsorships, distribution channels, audience measurement standards, research, education and case studies. Be sure to tune in to Get the Download.
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Interviews with leaders in the new media industry focusing on the business of monetizing consumer-downloadable content. Topics include business models, advertising, marketing, strategy, partnerships, sponsorships, distribution channels, audience measurement standards, research, education and case studies. Be sure to tune in to Get the Download.
Interview with Rich Cleland from the FTC and Paul Vogelzang from the MommyCast
Get the Download
22 minutes 40 seconds
16 years ago
Interview with Rich Cleland from the FTC and Paul Vogelzang from the MommyCast
Paul Cleland, Assistant Director of the Division of Advertising Practices for the the FTC, and Paul Vogelzang, producer of the MommyCast, discuss the FTC's new guidelines for disclosure in new media and how it will affect bloggers and podcasters. Interview hosted by Matthew Snodgrass, Secretary for the ADM and SVP, Lippe Taylor. http://www.downloadablemedia.org/http://ftc.gov/bcp/bcpap.shtmhttp://www.mommycast.com/ http://www.mattsnod.comhttp://www.lippetaylor.com
Get the Download
Interviews with leaders in the new media industry focusing on the business of monetizing consumer-downloadable content. Topics include business models, advertising, marketing, strategy, partnerships, sponsorships, distribution channels, audience measurement standards, research, education and case studies. Be sure to tune in to Get the Download.
