In a world where we’re all fighting for attention, great storytellers earn the right to be heard.

In this episode, we dive deep into the Art of Storytelling with our guest, Simon Hill, a seasoned storyteller whose illustrious career spans decades of investigative journalism, celebrity interviews, and shaping cultural conversations as an editor at GQ and The Times Magazine.

In our conversation Simon explains why everything is a story and shares how storytelling turns observations, facts, and emotions into narratives that resonate across time and cultures.

We explore the role of curiosity, the power of observation, and the challenges of crafting compelling stories—whether in journalism, fiction, or everyday life.

If you’ve ever wondered how great storytellers like Shakespeare and Dickens mastered their craft, this episode is for you.

Tune in NOW as we uncover the superpower of storytelling.

Key takeaways:

What is Storytelling
Everything is a story. It’s how we communicate facts, emotions, and experiences, whether in a two-second comment or an epic tale like The Iliad.

Why Storytelling Matters
Stories connect us and help us relate to one another. Stories shape our language, culture, and understanding of the world.

How to Approach Storytelling
Start with curiosity. Be relentless in asking questions and observing the world around you. Simon emphasises that great storytelling begins with genuine interest, followed by research and thoughtful reflection.

The Secret to Holding Attention
Great storytelling demands effort. To earn the right to be heard, you have to engage and entertain. Simon stresses the importance of crafting strong openings, using vivid details, and staying true to the material, ensuring the audience is captivated from start to finish.