In this episode of the Get Stacked Podcast, we sit down with Sarah Franklyn, Director of Sales and Marketing at Impact Data, to uncover the heart and soul of meaningful marketing. From childhood inspiration via Bewitched to practical lessons in data-driven communication, Sarah shares her rich, human-centered approach to marketing that blends creativity, storytelling, and technology.We dive into the emotional power of branding, how to speak with, not at, your customers, and why even the smallest data point can help build stronger relationships. This episode is packed with real-life examples, hospitality insights, and wisdom for businesses of all sizes looking to deepen customer loyalty and amplify their story.Whether you’re a small operator, a marketing pro, or just someone curious about the intersection of data and storytelling, this one's for you.