Meet Caitlin Bartley, founder of Cred PR, the 7-figure, all-women agency behind some of the biggest thought leadership events in the world.
When Caitlin came back from Australia with no investors, no plan, and no promise of success, she gave herself one challenge: Can I build something sustainable from scratch?
What started as a one-woman operation with a single client turned into 30,000+ events, an 80% referral rate, and a team of 20 women who’ve scaled Cred entirely on systems, focus, and trust.
In this episode, Caitlin opens up about how she bootstrapped her way to freedom, earning her next move instead of raising for it, and why she believes the most powerful growth engines are built on process and people, not pitch decks.
💡 Here’s what you’ll learn in this episode:
How to Bootstrap Without Burning Out: The financial discipline that turned one client into a 7-figure agency.
How to Systemize Chaos: The “whiteboard moment” that transformed overwhelm into operational flow.
How to Find Your Focus: Why doing one thing exceptionally well made Cred irreplaceable.
How to Build an 80% Referral Engine: The simple rituals that turn great service into predictable growth.
How to Lead with Radical Transparency: The dashboard practice that makes every team member feel like an owner.
If you’ve ever wondered how to scale a service-based business without losing your soul (or your sanity), this episode is your playbook. Caitlin proves you don’t need to out-raise anyone, you just need to out-care, out-focus, and out-systemize them.
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