Meet Laci Hewett, founder of Saltwater Boys Co., the million-dollar kids’ clothing brand that started with a $200 heat press and a single Facebook post.
Laci wasn’t trying to start a business—she was a hospice nurse on maternity leave, craving a creative outlet after years of burnout. But one T-shirt, made for her sons and shared in a mom group, changed everything. That post sold out in 24 hours, brought in $16K in the first month, and quietly planted the seeds of a seven-figure brand built from her kitchen table.
Four years later, Laci’s turned her side project into a profitable, bootstrapped business loved by families nationwide and stocked by retailers across the country. She didn’t do it with ads or investors—she did it with story, systems, and scrappiness.
In this episode, Laci gets real about what it takes to grow a business between nap times and night shifts, how she scaled without losing her peace, and the systems she built to keep her million-dollar brand running smoothly.
💡 Here’s what you’ll learn in this episode:
How to Validate Demand Without Ads: The “community-first” launch method that turned $200 into $16K in 30 days.
How to Turn Lo-Fi Content Into Sales: The behind-the-scenes storytelling that outperformed paid campaigns.
How to Land 30 Wholesale Accounts in 6 Months: The trade show prep and outreach strategy that works even in 2025.
How to Fund Growth Without Investors: The revenue-based financing approach that kept her business 100% founder-owned.
How to Build Systems for Sanity: Her “Fulfillment War Board” that keeps shipping smooth and burnout low.
📄 If you’re ready to go beyond the story and implement the frameworks Laci used to scale from $200 to $1M, subscribe to our Growth Playbooks. You’ll get weekly, actionable frameworks and templates to scale smarter.
👉 Join the Growth Playbooks: shegetsshitdone.com/join
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