If you’ve ever wondered why your course isn’t selling – or you’re just starting out and want to avoid wasting time on offers that flop – this episode is a must-listen. I break down the art and science of building offers that don’t just sound good on paper, but actually sell.

Here’s what we talk about in this episode:

• Why a strong offer is non-negotiable if you want your business to grow
• The power of thinking like your client, not like a teacher – because your clients don’t want what you think they need
• How being super specific (like ‘courses for Brazilians relocating to Australia’) helps you stand out in a saturated market
• The role of market research and beta testing in shaping offers that resonate
• Why listening to your current clients can be your best source of product ideas (and no, ‘I know what they need’ doesn’t count)
• The ‘chocolate vs broccoli’ analogy you didn’t know you needed: how to package your offer so people actually want it

If you're serious about creating a language course that becomes the backbone of your business, don’t skip this one.

If you're a more established language business owner you will want to join my new webinar where I'll be sharing how to grow your business to 6 figures without sacrificing your time or your values. Join here.