Why does selling feel so uncomfortable—for both sides? In this solo episode, Chuck Blakeman flips the script on traditional sales thinking and reveals why nobody wants to be sold, but everybody wants to buy. Chuck unpacks four timeless principles that help you stop pushing products and start building relationships that naturally lead to business. You’ll learn how to move from transactional to relational selling and create conversations that make people say, “Oh, you get me.” Here’s what you’ll discover in this episode: ✅ The four core principles that transform selling into serving ✅ Why consistency builds trust—and how to make it practical ✅ How to “meet people where they are,” not where you wish they were ✅ Why listening (not pitching) is your greatest business development tool ✅ How to create real connections that make people want to buy If you’ve ever dreaded “selling,” this episode will help you rethink everything you know about business development—so you can stop selling and start serving. 💡 Listen now and learn how to flip the script for good.