Get Known. S5 E1 - Adam Bluestein from Fast Company

https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/ce/d5/77/ced5772f-bfc4-472f-6d79-6a8f70f4bbbc/mza_2787550423747432980.jpg/600x600bb.jpg

Get Known. PR & Media Podcast

San Francisco Agency

32 episodes

2 days ago

Here at the Get Known podcast, we interview journalists about their work and what they cover so that companies know better how to engage with the press and get their company covered in the media. Our big goal is to make sure that companies out there who are reaching out to the press, build the right relationships, pitch the right ideas and understand better what wastes journalists and their time https://sanfrancisco.fi/category/get-known/

Marketing

Business

RSS

All content for Get Known. PR & Media Podcast is the property of San Francisco Agency and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/2928300/2928300-1706001914248-605f1f1b02b2f.jpg

Get Known. S5 E1 - Adam Bluestein from Fast Company

Get Known. PR & Media Podcast

33 minutes 55 seconds

1 year ago

Get Known. S5 E1 - Adam Bluestein from Fast Company

Every year in the dark and cold of winter in Helsinki, Finland, we and 13000 others find our way to Slush, the world’s leading startup event and the largest VC gathering. This is a place where so many journalists also show up and question their sanity because as they say, no one in their right mind would come to Helsinki at the end of November. So it was a great chance to interview the bravest of the brave.

In this episode, we had the pleasure of talking with Adam Bluestein a freelance journalist who is working for Fast Company and other U.S.-based publishers. We start by talking about Adam’s experience in Helsinki and what Finland needs to do to get more global attention. Later, we get into the details of what attracts his attention and his way of developing a good story.

The one thing that stood out to me in our discussion was how tech journalism is about so much more than tech. It's about people, the dream, and impact. When it comes to working in PR and media, I was reminded how critical humanity and impact are to any story, especially when journalists write for a wider business-focused audience like Fast Company.

Outside the interview, I got the treat of being able to spend time on a press tour with Adam where we got to see firsthand some of the amazing tech that is coming out of Finland. As you will here, we got to visit one quantum computing chip manufacturer at the Micronova Center for Applied Micro and Nanotechnology in Espoo, Finland. On that visit, I got to see how he asks his questions and his way of exploring angles for a story. After this experience, I can’t stress how important it is for people in PR and media to spend time with journalists understanding their work, watching them operate, and getting to know them. It is by itself a school and as much as I can share through the podcasts, I want to encourage anyone reaching out to journalists to do more than focus on your own product and pitch. Spend some time with a journalist, it will open up your mind and your life.

Check out Adam's website at https://adambluestein.com/