Home
Categories
EXPLORE
True Crime
Comedy
Society & Culture
Business
News
Sports
TV & Film
About Us
Contact Us
Copyright
© 2024 PodJoint
Podjoint Logo
US
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/ce/d5/77/ced5772f-bfc4-472f-6d79-6a8f70f4bbbc/mza_2787550423747432980.jpg/600x600bb.jpg
Get Known. PR & Media Podcast
San Francisco Agency
32 episodes
5 days ago
Here at the Get Known podcast, we interview journalists about their work and what they cover so that companies know better how to engage with the press and get their company covered in the media. Our big goal is to make sure that companies out there who are reaching out to the press, build the right relationships, pitch the right ideas and understand better what wastes journalists and their time https://sanfrancisco.fi/category/get-known/
Show more...
Marketing
Business
RSS
All content for Get Known. PR & Media Podcast is the property of San Francisco Agency and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Here at the Get Known podcast, we interview journalists about their work and what they cover so that companies know better how to engage with the press and get their company covered in the media. Our big goal is to make sure that companies out there who are reaching out to the press, build the right relationships, pitch the right ideas and understand better what wastes journalists and their time https://sanfrancisco.fi/category/get-known/
Show more...
Marketing
Business
https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/2928300/2928300-1680173582450-f3ad1507a0729.jpg
Get Known. S4 E4 - Leah Hodgson from PitchBook
Get Known. PR & Media Podcast
36 minutes 4 seconds
2 years ago
Get Known. S4 E4 - Leah Hodgson from PitchBook

In this episode, we had the pleasure of talking with Leah Hodgson from PitchBook.  We met Leah at Slush while she was digging into the stories behind the data that PitchBook gathers and publishes about the VCs and their activities. 

PitchBook started off in the US but Leah is the longest-serving journalist for the European news team.  Leah’s job is about completing the picture around the data and she appreciates the freedom within this kind of press organization where she can follow the pulse of the market and dig deep into the stories she thinks are most important. These data-driven ideas include looking at the dip most recently in fundraising deals and figuring out details about why investment trends are happening.  A good discussion was also had about series round labeling (pre-seed vs. seed? A round? B round?) and what they mean. This was not fully solved in our discussion but perhaps an understanding of the labeling and intention came out of it.  Of course, we also spoke about what makes a company interesting for the team to report on including the basic levels of investment PitchBook considers to be worth covering. 


Get Known. PR & Media Podcast
Here at the Get Known podcast, we interview journalists about their work and what they cover so that companies know better how to engage with the press and get their company covered in the media. Our big goal is to make sure that companies out there who are reaching out to the press, build the right relationships, pitch the right ideas and understand better what wastes journalists and their time https://sanfrancisco.fi/category/get-known/