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Get Known. PR & Media Podcast
San Francisco Agency
32 episodes
4 days ago
Here at the Get Known podcast, we interview journalists about their work and what they cover so that companies know better how to engage with the press and get their company covered in the media. Our big goal is to make sure that companies out there who are reaching out to the press, build the right relationships, pitch the right ideas and understand better what wastes journalists and their time https://sanfrancisco.fi/category/get-known/
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All content for Get Known. PR & Media Podcast is the property of San Francisco Agency and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Here at the Get Known podcast, we interview journalists about their work and what they cover so that companies know better how to engage with the press and get their company covered in the media. Our big goal is to make sure that companies out there who are reaching out to the press, build the right relationships, pitch the right ideas and understand better what wastes journalists and their time https://sanfrancisco.fi/category/get-known/
Show more...
Marketing
Business
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Get Known. S4 E3 - Maddy Savage Freelance Journalist for BBC, NPR, Lonely Planet and many others
Get Known. PR & Media Podcast
58 minutes 1 second
2 years ago
Get Known. S4 E3 - Maddy Savage Freelance Journalist for BBC, NPR, Lonely Planet and many others

In this episode, we had the pleasure of talking with Maddy Savage, a Stockholm-based reporter, broadcaster, and audio producer originally from the UK.  She has been storytelling for the BBC for two decades, both as a staff journalist and as a freelance foreign correspondent.  If her name sounds familiar, you have probably seen or heard her not only on the BBC but in many other places like NPR, Times Radio, The Telegraph, Monocle, Lonely Planet, HuffPost, and ABC Australia.

As a freelance journalist, Maddy shared the pros and cons of basically working as an entrepreneur with lots of different publisher clients while still pursuing her own topical passions through documentaries and other forms of media. It is a real balancing act that requires the freedom to be creative and follow the stories you believe are important while at the same time keeping the practical needs and desires of the publisher in sight.

Maddy really helped us understand the interworkings of the complicated production of news. There is lots of teamwork but also competition within each publisher for stories and budget.  We also talked about the advantages and challenges of the life of a foreign correspondent.

Below are a few links to some of the latest work from Maddy:

Latest documentary: Sweden's Green Power Struggle

https://www.bbc.co.uk/programmes/w3ct4lyv

Tackling loneliness with coliving

https://www.bbc.co.uk/programmes/p083bzb2

How Swedes opened up about periods https://www.bbc.co.uk/programmes/w3ct2zjj

Why Finland is building with wood

https://www.bbc.co.uk/sounds/play/w3ct316s

Get Known. PR & Media Podcast
Here at the Get Known podcast, we interview journalists about their work and what they cover so that companies know better how to engage with the press and get their company covered in the media. Our big goal is to make sure that companies out there who are reaching out to the press, build the right relationships, pitch the right ideas and understand better what wastes journalists and their time https://sanfrancisco.fi/category/get-known/