In this episode, we had the pleasure of talking live from Slush with Mimi Billing from Sifted who started by giving us an understanding of where the name of the publication comes from. Mimi is a Swede who found her love for journalism on a trip to Israel.  Her main beat is health tech but she is most recently interested in new tech like nuclear power.

Startups are doing so many great things but she tells us that it's so important to go deeper in a story if you want to make something people really want to read. Throughout the interview, she provides interesting insight on how she works with editors at Sifted and how she chooses the stories to write about.