Too many partner leaders build programs with no way to prove their impact. And when it comes time to justify headcount or budget, the conversation falls apart.
In this episode of Get It, Together, Brian Jambor (Head of Partnerships at Synthesia) joins host Tyler Calder (CMO at PartnerStack) to break down the real mechanics behind modeling a partner program that finance leaders support. From making and clearly communicating assumptions to course-correcting when things go sideways, Brian shares the exact approach he’s used to win executive trust.
You’ll learn:
Jump into the conversation:
(0:00) Introducing Brian Jambor
(2:18) What leadership camp in Montana taught Brian about growth
(3:47) How a financial background shaped Brian’s partner lens
(7:10) A pivotal lunch with a CFO that changed everything
(11:46) How to confidently say “I don’t know” to execs
(16:39) Critical assumptions to stress-test in any partnership model
(20:51) What to fix when your partner plan underperforms
(26:31) Why execs lose trust in partner and marketing leaders
(33:00) The cost of delaying a difficult partner breakup
(34:16) How Synthesia helps companies scale training with AI
(38:53) Smaller teams and AI will define future partnerships
(45:02) The #1 mistake partner leaders make with CFOs