Building Partnership Programs That Scale with Chris Lavoie

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Get It, Together

PartnerStack

8 episodes

1 week ago

Over 50% of SaaS companies say partnerships are a top revenue driver, but the path to success isn’t always clear. On this show, we unpack the real stories behind the programs driving revenue growth, straight from the people who’ve built them. From early missteps to pivotal moments, each guest breaks down how their strategy evolved, what actually worked, and the lessons that stuck. We’re getting tactical, walking through the exact playbooks they’ve used to turn partnerships into a predictable, repeatable revenue stream you can learn from. Whether you're evolving a partner program or building one from scratch, Get it, Together delivers the clarity and practical insight you need to move fast and get it right. Instead of asking "where do I start?" or “what’s next?”, you’ll be saying "let's run this back." Practical, honest, and occasionally spicy, this is the podcast that helps GTM teams build partnership programs that are built to last.

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Building Partnership Programs That Scale with Chris Lavoie

Get It, Together

51 minutes

2 months ago

Building Partnership Programs That Scale with Chris Lavoie

Most partner programs don’t fail because of strategy, but by simply scaling too early.

In this episode of Get It, Together, Chris Lavoie (Founder and CEO of Partnership Mastermind) joins host Tyler Calder (CMO at PartnerStack) to talk about what it takes to build a revenue-generating tech partnership motion. From identifying your most valuable integration to owning a sourced number and making the leap from IC to leadership, Chris shares the playbook behind top-performing partnership programs at Gorgias and AfterShip.

You’ll learn:

How to choose and activate your first tech partner
When to hire your first tech partner manager
Unlocking sourced revenue in your tech partnerships

Jump into the conversation:
(0:00) Introducing Chris Lavoie
(3:00) Why more tech partners do not fix weak foundation

(4:24) Defining what tech partnership means

(6:26) Leaving the academe and building a playbook in SaaS

(12:44) How a coach helped unlock the leap to entrepreneurship

(17:31) Why sourced revenue builds stronger partner-AE alignment

(20:31) Taking on bigger quotas and the mindset behind it

(26:54) The OKRs that make sense and not vanity metrics

(29:25) How to find your first tech partner

(33:52) Building a partnership program with zero integrations

(37:41) Validating integrations before scaling the partner team

(42:29) Building referral funnels with 600+ customer-facing reps

(47:32) Why Partnership Mastermind fills the enablement gap in SaaS