Send us a text In episode 62 of the Get Hoptimized Podcast, we dive into what truly makes a website work. Jeff and Peter from Brandartica, a branding and web development agency, discussed the critical role of a website in a business's digital marketing ecosystem. The conversation covers the balance between creativity and functionality, the importance of brand consistency, and their process for building effective websites for both e-commerce and brick-and-mortar businesses in the food an...
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Send us a text In episode 62 of the Get Hoptimized Podcast, we dive into what truly makes a website work. Jeff and Peter from Brandartica, a branding and web development agency, discussed the critical role of a website in a business's digital marketing ecosystem. The conversation covers the balance between creativity and functionality, the importance of brand consistency, and their process for building effective websites for both e-commerce and brick-and-mortar businesses in the food an...
Where AI Fits Into Your Beverage Data Models by Jonathan Hooten of Paradym Data
Get Hoptimized Podcast
55 minutes
3 months ago
Where AI Fits Into Your Beverage Data Models by Jonathan Hooten of Paradym Data
Send us a text In this episode, Host Chris interviews Jonathan Hooten (Hootie), founder of ParadYm Data, an expert in beverage data with 25+ years of experience. They discuss the fundamentals of beverage data, including depletions and sales data, emphasizing their importance for understanding the market and forecasting. Hootie highlights the evolution of data transparency in the industry, enabling a fact-based decision making process. Key metrics for craft brewers, such as segment, styl...
Get Hoptimized Podcast
Send us a text In episode 62 of the Get Hoptimized Podcast, we dive into what truly makes a website work. Jeff and Peter from Brandartica, a branding and web development agency, discussed the critical role of a website in a business's digital marketing ecosystem. The conversation covers the balance between creativity and functionality, the importance of brand consistency, and their process for building effective websites for both e-commerce and brick-and-mortar businesses in the food an...
