Send us a text In episode 62 of the Get Hoptimized Podcast, we dive into what truly makes a website work. Jeff and Peter from Brandartica, a branding and web development agency, discussed the critical role of a website in a business's digital marketing ecosystem. The conversation covers the balance between creativity and functionality, the importance of brand consistency, and their process for building effective websites for both e-commerce and brick-and-mortar businesses in the food an...
All content for Get Hoptimized Podcast is the property of Chris Overlay and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text In episode 62 of the Get Hoptimized Podcast, we dive into what truly makes a website work. Jeff and Peter from Brandartica, a branding and web development agency, discussed the critical role of a website in a business's digital marketing ecosystem. The conversation covers the balance between creativity and functionality, the importance of brand consistency, and their process for building effective websites for both e-commerce and brick-and-mortar businesses in the food an...
Intellectual Property Rights and Protecting Assets in the Craft Beverage Industry
Get Hoptimized Podcast
41 minutes
5 months ago
Intellectual Property Rights and Protecting Assets in the Craft Beverage Industry
Send us a text James Gourley, an IP lawyer, discusses intellectual property in the Craft Beer Industry on the Get Hoptimized Podcast. Key insights include: Trademarks and Branding, Brewery Names ("house marks"), Beer Names, and avoiding Legal Issues.Copyrights and Creative Contents: Ownership of label art, AI art, and music in social media.Trade Secrets and Recipes: Protecting recipes and processes.Legal Disputes and Enforcements: Legal help, trademark registration, and handling infringements...
Get Hoptimized Podcast
Send us a text In episode 62 of the Get Hoptimized Podcast, we dive into what truly makes a website work. Jeff and Peter from Brandartica, a branding and web development agency, discussed the critical role of a website in a business's digital marketing ecosystem. The conversation covers the balance between creativity and functionality, the importance of brand consistency, and their process for building effective websites for both e-commerce and brick-and-mortar businesses in the food an...
