The hosts sit down with Lynda Peralta, founder of Pocket Palette, as well as Terrand Smith, a retail professional and CEO of 37 Oaks Consulting, LLC. In this episode, we discuss building Pocket Palette as a beauty brand that is about being accessible for the "on-the-go-woman." Lynda addresses the importance of the entrepreneur's gut and listening to your own messaging. Terrand reminds us that positioning for any product is essential. Finally, we talk about sales from distribution channels, the importance of testing, and staying focused on the problem you're trying to solve.