<p><span >In this episode of 'Get Back to the Beatles', host Cha-Chi Loprete and co-host David Gallant discuss fame and cultural phenomena with Professor Cass Sunstein, author of 'How to Become Famous'. The conversation explores factors behind the Beatles' success, touching on serendipity, social dynamics, and historical context. They also examine how modern fame compares with historical examples, discussing figures like Taylor Swift, Bob Dylan, and Elvis Presley. Sunstein shares insights into the unpredictable elements that create lasting celebrity status and reflects on how different eras and social mechanisms influence fame. The episode covers themes such as perseverance, cultural impact, and the evolution of media consumption.</span><br></p><p>Topics</p><p>01:13 Introducing Professor Cass Sunstein</p><p>02:38 The Beatles' Lightning Strikes and Serendipity</p><p>05:34 The Role of Geography and Social Structures</p><p>13:59 Fame in the Modern Era vs. The Past</p><p>24:00 The Influence of Social Proof and Download Experiments</p><p>30:49 Reinvention and Longevity in Fame</p><p>39:41 Concluding Thoughts and Farewell</p>