This week on Get a Heck Yes, I'm joined by Eden Strader — a wedding photographer turned seven-figure business coach who's on a mission to help creatives build businesses that are both wildly profitable and deeply aligned with the life they want to live. Eden knows what it's like to start from scratch, hustle nonstop, and sacrifice weekends — only to realize there's a better way. By age 28, she had transformed her passion into a thriving online business that supports her lifestyle, her creativity, and her sanity. Now, she helps other photographers and creatives do the same through a mix of soul-based brand building, data-driven marketing, clear workflows, and sustainable strategies. In this conversation, Eden gets real about what she would tell business owners if she wasn't worried about hurting their feelings — and trust me, these truth bombs are worth hearing. We dig into: * 🚫 Why cold-pitching strangers in the DMs without connection or personalization is the fastest way to burn bridges. * ❌ Why following your competitor's followers isn't an effective marketing plan (and what to do instead). * ✅ How the quickest path to growth is often staying in your own lane and doubling down on your unique strengths. Beyond business strategy, Eden also opens up about her commitment to destigmatizing mental health, raising awareness about abuse, and empowering women to reclaim their power — making her work as heartfelt as it is strategic. If you've been craving a business that doesn't run you ragged, but instead fuels your creativity and freedom, this episode will feel like a deep breath. Listen now and get ready to rethink the way you grow. Connect with Eden https://edenstrader.com/ Connect with Carissa instagram.com/carissawoo