Smaller market radio can be rewarding, and challenging-- especially if your stations are in the coverage area of multiple, bigger markets. Yet, Jeff Batten's Batten Communications, KJ Allen's OconeeComm, and Bill Maine's WDUN/WGGA Jacobs Media owned cluster in Gainesville, have somehow decoded a lot of the secrets to being successful AND making money. All three have a great perspective on how to thrive.