#GenZ is a podcast about Generation Z. The post-Millennial generation born 1995-2010. We chat about various topics related to Generation Z, but also talk with members of Generation Z to hear their stories, listen to their experiences, and understand their perspectives.
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#GenZ is a podcast about Generation Z. The post-Millennial generation born 1995-2010. We chat about various topics related to Generation Z, but also talk with members of Generation Z to hear their stories, listen to their experiences, and understand their perspectives.
Gen Z is approaching their relationship with alcohol differently and reshaping what it means to “go out”, socialize, and connect.
In this conversation, Meghan Grace is joined by Todd Harris, co-founder of Plift, a THC-infused beverage company rooted in community, culture, and choice. Todd brings a mix of brand wisdom with personal vulnerability, opening up about his recovery journey and the motivations behind launching a new kind of social beverage.
Together, they explore:
How Gen Z is redefining drinking culture and socializing beyond alcohol
The rise of THC beverages, alcohol alternatives, and the wellness-minded, intentional consumers driving this shift
Todd’s take on creating brands with purpose vs. selling products with hype
Day parties, AM clubbing, and why 11 a.m. is the new midnight
Follow Plift on Instagram & TikTok: @drinkplift
Connect with Todd Harris on LinkedIn
Learn more about Plift
#GenZ
#GenZ is a podcast about Generation Z. The post-Millennial generation born 1995-2010. We chat about various topics related to Generation Z, but also talk with members of Generation Z to hear their stories, listen to their experiences, and understand their perspectives.
