SHOWNOTES
The "GenNext: Brand Strategy" podcast looks deeper into the complexities of marketing to Generation Z by dissecting the strategies employed by today's most popular brands. Hosted by Bryn Hexemer, a marketing enthusiast and MIT student at Western University, the podcast explores various aspects of Gen Z consumer behaviour and the challenges faced by marketers in catering to this demographic.
Hexemer begins by promising bi-weekly episodes, spotlighting different brands and featuring guest appearances from brand ambassadors, influencers, marketing experts, and academic professionals. The overarching goal is to decipher the marketing strategies that resonate with Gen Z consumers.
This episode highlights marketing expert, Jeff Fromm's Forbes article defining why Gen Z is such a difficult demographic to target in the marketing world. Hexemer touches on Gen Z's reliance on social media for news, their emphasis on brand values, their manipulation of algorithms to curate their online experiences, and the importance of transparency in brand communication.
She further explores the challenges posed by Gen Z's short attention spans and their constant exposure to digital stimuli, drawing parallels to the addictive nature of technology.
Host, Bryn Hexemer, reaches out to hear first hand from Gen Z's at local University of Western Ontario, defining their favourite brands and why to gain unique perspectives on effective marketing tactics.
The podcast concludes with a call to action, urging listeners to join the journey of understanding and adapting to Gen Z preferences in marketing. Hexemer emphasizes the dynamic nature of marketing in the digital age and the need for brands to evolve alongside their target audience.
TOPICS
1. Meet the host Bryn Hexemer, an MIT student at Western University
2. Highlighting the importance of understanding Gen Z consumer behavior in marketing.
3. Discussion on Gen Z's reliance on social media for news and information.
4. Exploration of Gen Z's emphasis on brand values and the consequences of brand neutrality.
5. Examination of how Gen Z manipulates social media algorithms to curate their online experiences.
6. Importance of transparency in brand communication with Gen Z and the consequences of greenwashing.
7. Analysis of Gen Z's short attention spans and their constant exposure to digital stimuli.
8. Interview with University of Western students answering what their favourite brand is and why.
9. Conclusion emphasizing the need for brands to adapt to Gen Z preferences and the dynamic nature of marketing in the digital age.
Studies and Articles Referenced in Episode
1. Forbes - Five Undeniable Truths About Marketing to Gen Z by Jeff Fromm
2. Pro Morning Consult - Gen Z News Analysis Study
3. BusinessChief - Political Nike Ad Example by Kate Birch
4. The Sustainable Agency - Delta Greenwashing Class Action Example
5. Medium - How Technology is Hijacking Your Mind by Tristan Harris
6. Harvard University - Dopamine, Smartphones, and You: A battle for your time by Trevor Haynes