SHOW NOTES
In the second episode of the "GenNext: Brand Strategy," podcast hosted by Bryn Hexemer, listeners are introduced to the world of brand culture and marketing through the perspective of the newest consumer generation. The episode dives into Rhode's origins and Hailey Beiber's experience as a "skincare junkie". Rhode prides themselves in maintaining their essential principles of effectiveness, simplicity, and premium ingredients. However, the real key to the brands success is their marketing strategy.
The conversation then turns to Rhode's creative marketing strategy, with special attention to the revolutionary Phone Case x Lip Gloss campaign that Hailey Bieber initiated. By making consumers into walking billboards for the business, the campaign combined marketing genius with utility by introducing a phone case made to contain Rhode lip glosses. This calculated strategy not only improves client retention but also strikes a chord with the target market of young women who value the product's elegance and convenience.
Later on, the episode dives into the new phenomenon of micro-influencers in brand promotion, emphasizing Rhode's skillful application of this tactic. According to insights from a Forbes article, Rhode benefits from authenticity, increased engagement rates, and high-quality content production when it collaborates with micro-influencers. In this episode, Shasta, a micro-influencer for Rhode Island, shares her own perspective on the function of influencers in brand advocacy. In the conversation, Shasta discusses how she got started creating content, how she found her fashion/beauty niche, and how she initially began influencing for Rhode.
As the episode concludes, host Bryn Hexemer highlights the most important takeaways and hints at the subject of the upcoming episode, which will examine Kim Kardashian's Skims' brand strategy.
TOPICS
Hailey Beiber’s Skin Care Journey with Rhode
Rhode’s most recent and renowned marketing campaign
The power of the micro-influencer
Shasta’s introduction and background
Finding her niche in beauty and fashion
How Shasta gained her following on Tiktok
Getting PR from Rhode
Effectiveness of Rhodes marketing strategies from Shasta’s POV
Brands Shasta wants to collaborate with in future
Summary of key insights from episode and teaser to next week's brand
RESOURCES
Elle Canada - Hailey Bieber’s rhode Skincare Has Officially Launched in Canada by Heather Taylor-Singh
Forbes - Micro-Influencers: When Smaller Is Better by Kelly Ehlers
GUEST SPEAKER
Shasta - 22 year old micro-influencer specializing in beauty and fashion from the GTA
Check out her socials here:
Instagram: @shastascipio
TikTok: @shastina