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Geniuses Of Copywriting
Brian Cassingena
66 episodes
2 days ago
Talks with legendary persuaders, marketers and copywriters - these are the Geniuses Of Copywriting.
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Business
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All content for Geniuses Of Copywriting is the property of Brian Cassingena and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Talks with legendary persuaders, marketers and copywriters - these are the Geniuses Of Copywriting.
Show more...
Business
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Sue Rice
Geniuses Of Copywriting
34 minutes 22 seconds
5 years ago
Sue Rice

On this episode of the Geniuses Of Copywriting podcast, we speak to Sue Rice, who has been called 'The Female David Ogilvy' although I prefer 'Long Haired David Ogilvy' - a natural storyteller and A-list email copywriter with a list of wins a mile long.

We discuss:

  • The secret she used to get open rates of around 50% over a sequence of 30 emails for a dental practice
  • How to break through the clutter of advertising messages and your inbox with 6 billion unread emails
  • Storytelling secrets learned from 25 years in the trenches writing emails that sell to more niches than you can poke a stick at

Sue is an entertaining storyteller and has more marketing and copywriting knowledge than most other copywriters put together. She could live anywhere - so she chose Paris, France and makes her clients millions from there.

Full episode & resources at https://GeniusesOfCopywriting.com/sue-rice

Geniuses Of Copywriting
Talks with legendary persuaders, marketers and copywriters - these are the Geniuses Of Copywriting.